Born on the banks of the Susquehanna River—one of the oldest rivers in the world and the longest on the East Coast—our lures are hand-poured with purpose. As a father-son team, we craft each lure with care, designed to catch fish while honoring the waters that raised us.
What started as quiet mornings on the river became something much bigger. For years, fishing has been our way of connecting—father and son, line and water, memory and moment. The Susquehanna has been our classroom, our playground, and our refuge.
After countless sunrises spent casting lines, comparing lures, and talking about “what’s hitting today,” we realized we had something special. Not just in our experience, but in our approach—and we wanted to share it.
That’s when Susquehanna Selects was born. Handpicked lures inspired by the waters we know best, made for those who love fishing as much as we do.
We’re proud to call the Susquehanna River our home. These waters have shaped our lives and our values. Every bend in the river holds a story. Every catch, a memory. We don’t just fish here—we live here. And everything we create reflects that deep connection.
Our lures are built with local knowledge, years of experience, and a reverence for the river’s rhythms. When you fish with Susquehanna Selects, you’re getting more than gear—you’re getting a piece of the place that raised us.
Family First: This business is rooted in the bond between a father and his son.
Respect for Nature: We believe in responsible fishing and protecting the waters that sustain us.
Tradition + Passion: We blend time-tested techniques with our own hands-on knowledge to deliver quality, effective lures.
Community Connection: We want to inspire others to get outside, appreciate the river, and pass the tradition along.
We know how overwhelming it can be to walk into a tackle shop or scroll through endless options online. That's why we created Susquehanna Selects—a simpler way to get out on the water with confidence.
Each lure is thoughtfully crafted to match real conditions on the river, using lures we’ve tested and trust. Whether you're just getting started or you've fished for years, our goal is the same: to help you spend less time guessing and more time fishing.
